About us
BWSM Group
BWSM Group was founded by Brigita Wybrott, an industry leader with over 20 years of experience in global sport, leadership development, and commercial strategy. Built on the belief that performance is both strategic and personal, BWSM Group stands on two core pillars: BW Sports Marketing Ltd and BWSM Mentoring & Coaching Group.
A Dual Focus: Business and People
As the strategic consultancy arm, BW Sports Marketing Ltd partners with rights holders, global brands, and elite teams to deliver high-impact sports marketing and commercial solutions. With deep roots in Formula 1 and other top-tier sports, the business helps clients navigate complex sponsorship ecosystems, drive visibility, and unlock long-term value through meaningful partnerships.
In parallel, BWSM Mentoring & Coaching Group focuses on personal and professional development. Designed for students, graduates, and early to mid-career professionals, BWSM offers personalised mentoring and coaching programmes that build clarity, confidence, and leadership capability. At its heart, BWSM is about helping individuals find their edge, define their purpose, and grow into high-performing, values-led leaders.
One Founder, Two Complementary Missions
What makes BWSM Group unique is how these two pillars intersect. Brigita's consulting work with BW Sports Marketing ensures she remains at the centre of elite sport and business, while her mentoring practice through BWSM allows her to pass that lived experience on to the next generation.
Whether she's sitting across from a CEO in a boardroom or guiding a young professional through their first major career decision, Brigita brings the same qualities to every interaction: clarity, strategic thinking, and a deep commitment to growth.
"With two decades in Formula 1 and elite sport, I know how to build brands that perform and leaders who thrive. My work sits at the intersection of commercial strategy and human potential."
— Brigita Wybrott
Unlocking Potential. Driving Impact.
Through BWSM Group, Brigita Wybrott is creating a space where businesses thrive and individuals grow. Whether you're looking to build a world-class partnership or find direction in your career, the expertise and insight across both pillars are here to help you move forward—with confidence, clarity, and purpose.