Here's Why Formula 1 Racing Is Growing In Popularity With Women

05/08/2025

Formula 1 is continually evolving — and women are a factor in driving that change, both in the stands and behind the scenes. As Forbes highlight in this article, nearly half of the F1 fanbase is now female, with Gen Z women leading the surge in global interest.

This shift isn't just about viewership. Women are making their mark across the sport: as engineers, strategists, marketers, and content creators. Initiatives like F1 Academy are creating real pathways for female talent to rise, and it's working.
As someone working in the sport, I see first-hand how women are shaping the future of Formula 1 — not as a side story, but as a core part of its growth and innovation.
The future of F1: More inclusive, and powered by talent — regardless of gender.


Here's Why Formula 1 Racing Is Growing In Popularity With Women