As Formula 1 enters the 2026 season, we're witnessing one of the sport's most transformative chapters in decades - not just in engineering and competition, but in commercial partnerships that are reshaping its global identity.
BWSM Group
Solutions, Strategy, Success — in the Business of Sport
Our approach
BWSM Group is a dynamic parent company uniting two specialised divisions at the forefront of the sports industry. Through BW Sports Marketing Ltd, we deliver strategic sponsorship development solutions that connect brands with impactful opportunities across the sports landscape. Complementing this, the BWSM Mentoring & Coaching Group is dedicated to guiding and nurturing young talent on their journey into motorsport. Together, BWSM Group operates at the intersection of performance, partnership, and progression—driving growth for businesses and individuals within the world of sport..
Global Sports
Formula 1
Football
Golf
Tennis
Our services
Our Clients
Santander
LTA
AS Monaco FC
McLaren Racing
UBS
Vodafone
Renault F1 team
DP World Tour
Diageo
PSG
Who Dares Group
Reebok
Crossfit Games
Formula E
Ocean Bottle
Let's Talk
We'd love to hear from you. Whether you're a brand looking to elevate your presence through strategic sports sponsorship, or a young talent seeking guidance into the world of motorsport, BWSM Group is here to support your journey. To learn more about our services or explore partnership opportunities, please get in touch via email. We welcome all enquiries and look forward to connecting with you.
Contact us
BWSM Group
Wokingham, Berkshire, England.
+ 44 7730 683381
